PLANNED EVOLUTION
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PLANNED EVOLUTION

PLANNED EVOLUTION

“Planned obsolescence” is not a myth.  It is a manufacturing philosophy developed in the 1920’s and 1930’s, when mass production became popular.  The goal is to make a product or part that will fail, or become less desirable over time or after a certain amount of use. This pressures the consumer to buy again.

We promise to be better.

We will never tell you your clothes are out of fashion. nothing worn with rigor is ever unfashionable.

We will never sell you clothes that aren’t well made. we intend to make them last longer, so you don’t have to buy a new outfit every FEW Weeks.

We will always believe in classic fashion. our new range carries over styles from the last range. OUR COLLECTIONS WILL EVOLVE, NOT JUST CHANGE DRAMATICALLY EVERY SEASON.

We will always happily repair the clothes we make. every rip, every broken button can be repaired. We will mend it for you if it means you won’t throw your beloved dress out.

But will you promise something in return?

Do you promise to love your 5tkt dress? 

Style it a 100 different ways so it’s always new to you. cherish it. if need be, mend it. wear it to its death. and even after that use it as a dust rag. don’t throw it away. Do you promise?

THIS IS A CRY FOR ‘PLANNED EVOLUTION’

CARE TO JOIN?